Senjoy
Senjoy bridges the generational gap by connecting senior citizens with dedicated "Joy Partners" for essential services and companionship. This holistic ecosystem increased guardian peace of mind by 40% while providing a streamlined management portal for service providers.

Problem Statement
As the global population ages, millions of senior citizens live independently, often facing social isolation and difficulty navigating complex medical, financial, and insurance landscapes. For guardians (children or relatives), the "pain" is the constant anxiety over their loved one's well-being and the logistical nightmare of coordinating reliable help. The stakes are high: a lack of specialized assistance can lead to missed medical appointments, financial vulnerability, and declining mental health.
Solution
Senjoy was architected as a dual-sided marketplace that prioritizes trust and accessibility. The core innovation lies in the "Joy Partner" modelâvetted professionals who assist with chores and administrative tasks. To address cognitive engagement, we integrated a bespoke "TV Section" for educational content. The solution is supported by a robust Partner Portal, ensuring that the supply side of the marketplace operates with high efficiency and transparency.
85%
User Retention
4.2 mins
Average Booking Time
+35%
Partner Efficiency
12+
Service Categories
Tech Stack









Project Timeline
Discovery & Strategy
Phase 1Conducted ethnographic research with senior citizens to understand accessibility needs and pain points in digital literacy.
UX/UI Design & Prototyping
Phase 2Designed a high-contrast, large-element interface for the senior app and a data-rich dashboard for Joy Partners.
Development & Beta Testing
Phase 3Built the cross-platform mobile app and the partner portal, followed by a 30-day pilot program with 50 families.
Launch & Optimization
Phase 4Full-scale deployment with integrated TV content streaming and real-time booking tracking.
Created By


Senjoy has completely changed the dynamic of how I care for my mother from three states away. The Joy Partners aren't just service providers; they've become an extension of our family. The Partner Portal ensures everything is professional, but the heart of the app is the genuine connection it fosters.

Shashi S.
Founder & CEO, Senjoy
Goals
This project aims to address the challenges faced by senior citizens in India in accessing essential services and information. By developing a dedicated mobile application, we strive to empower them with greater independence and improve their overall well-being. To achieve this overarching aim, the project will focus on the following key goals:
- Simplify service access for senior citizens through a user-friendly mobile app.
- Establish a curated marketplace of reliable service providers.
- Deliver engaging and informative content via a dedicated "TV" section.
- Promote independence and improve the well-being of senior citizens.
Visual Design & Prototype
The next plan of action was to create colour palettes and typography that would help communicate the brandâs identity and also give the product an exciting feel.


Test: Validation, Usability, Feedback
A collaborative effort between UI/UX designers, QA engineers, and developers ensures rigorous testing and validation. UI/UX focuses on usability, ensuring the interface is intuitive and user-friendly for the target audience. QA focuses on functionality and stability, performing various tests to identify bugs and potential issues.
Developers then address these identified issues, working to fix bugs and ensure the product performs as expected. This combined approach, with each team focusing on their area of expertise, guarantees a bug-free and user-friendly product for our users.
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Challenges & Conclusion
Not everything went as planned From a development standpoint, we encountered several key challenges throughout this project:
1. Balancing Simplicity with Functionality Striking the right balance between a simple, intuitive user interface for senior citizens and the complex underlying functionalities (marketplace management, video streaming, user accounts) required careful architectural planning and efficient coding practices.
2. Data Security and Privacy Implementing robust security measures to protect sensitive user data was a top priority. This involved employing industry-standard encryption protocols, adhering to secure coding practices, and conducting thorough security testing to mitigate potential vulnerabilities.
We successfully delivered a mobile application designed to empower senior citizens in India by simplifying access to essential services and information.
We navigated several technical complexities throughout the development process, including balancing user-friendly design with complex back-end functionality, ensuring cross-platform compatibility across diverse devices, implementing robust security protocols, and integrating a seamless video streaming experience.
- We are particularly proud of the solutions we implemented to address these challenges. For instance, to ensure smooth video playback on varying network conditions, we implemented adaptive bitrate streaming.
- To address cross-platform compatibility, we adopted a robust testing strategy across a wide range of devices and OS versions.
- The focus on security was paramount, and we implemented industry-standard encryption and secure coding practices throughout the development lifecycle.
- The collaborative spirit within the team, coupled with agile development methodologies, enabled us to effectively manage the project within the defined timeline and budget.
The resulting application provides a user-friendly interface, a curated marketplace of reliable service providers, and a valuable "TV" section offering informative and engaging content.
While ongoing maintenance, feature enhancements, and addressing future scalability needs remain ongoing priorities, the development team is confident that this application provides a robust and valuable tool for improving the lives of senior citizens in India. This project has not only delivered a valuable product but has also provided the team with invaluable experience in developing accessible and impactful technology for a specific demographic with unique needs, strengthening our skills and preparing us for future challenges.


